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Does Your Strategy Match Your Competitive Environment?
How predictable are competitive conditions in your industry? How much power does your company have to shape its underlying competitive environment? These questions are critical to strategists, since...
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Does Your Strategy Match Your Competitive Environment?
How predictable are competitive conditions in your industry? How much power does your company have to shape its underlying competitive environment? These questions are critical to strategists, since...
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Marketing, Gangnam Style
Nowadays, there is no escaping “Gangnam Style,” the meteoric dance craze imported from South Korea. As performed by rapper Psy, it’s been showcased on Today, Ellen and Saturday Night Live, among other...
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Know Which Strategy Style Is Right for Your Organization
Companies that correctly match their strategy-making processes to the competitive circumstances of their industry, business function, or geographic markets perform better than those that don’t. But,...
View ArticleDe gör KappAhls första kundmagasin
Tidigare i veckan släppte KappAhl sitt nya reklamkoncept. Klädkedjans omställning innehåller allt från uppfräschning av butikerna, ny sortimentsstrategi och nytt kommunikationskoncept. Förändringen...
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How Not to Say Yes
One of the first lessons in geometry I learnt in school was Pythagoras’ Theorem, which mesmerized me with its simple yet compelling logic. It was Pythagoras who also taught me one of my first lessons...
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